When it comes to attracting top marketing talent, the platforms used for hiring are changing. While many companies still rely on traditional job boards and LinkedIn, the most forward-thinking businesses are exploring new avenues like TikTok. The app has evolved far beyond viral dances and is now a powerful tool for marketing recruitment in London. Yet, many businesses are still failing to recognise its full potential.
Debunking the ‘TikTok’ myth: ‘’Serious candidates aren’t on TikTok''
This is one of the biggest misconceptions many businesses have. While TikTok is filled with Gen Z users, they are the ones shaping the future of marketing and driving online engagement. Creatives finally have a platform to showcase their talent, and what better way to do that than by creating content they’re passionate about? If your competitors are already tapping into the TikTok trend, you risk being left behind in the industry.
How using TikTok will benefit your recruitment marketing
Larger outreach
TikTok has become an increasingly popular app. Some mistakenly assume that it is mainly used by young people or children, but this couldn’t be further from the truth. While it initially started as an entertainment platform, it is now widely used by individuals and businesses alike to market themselves.
Some interesting TikTok statistics reported by Socialpilot:
- The app is available in more than 154 countries.
- There are 1582 billion active monthly users on the platform
- TikTok usage was highest among adults aged 18-24 at 36.2%, followed by 25-34 year-olds at 33.9%, and then 35-44 year-olds at 15.8%.
- 45.7% of TikTok’s global users are female, and 54.3% are male
By using TikTok’s network and strong algorithm, you can boost your brand’s visibility, reach a diverse pool of potential candidates, and stay ahead in recruitment marketing by creating content that engages your audience and attracts the right talent.
Cost-Effective
TikTok is a free app where organic reach is very high. 61% of users discover new brands on TikTok. TikTok’s algorithm constantly pushes new, fresh, and personalised content to its users, giving your company and brand the chance to gain really good exposure and attract potential candidates without spending large sums of money on paid ads. This is especially valuable for start-ups and smaller companies that have limited marketing budgets.
Showcase your company culture
What better way to attract candidates to your company than by giving them a clear, visual insight into your workplace culture? TikTok’s focus on short-form videos allows you to be as creative as you like, giving you complete freedom to showcase different personalities, highlight company culture, share job opportunities, and much more. By creating engaging content, you can connect with your audience in a more personal and authentic way, making your company stand out as an exciting and desirable place to work.
Stay ahead of your competition
The digital world is moving at an unprecedented pace, meaning companies need to keep up to stay ahead in today’s market. Trends, marketing updates, and changes are not something to be ignored in the digital space. If you want to stay ahead of your competition, you need to be the first to act or at least not fall too far behind. You can’t stand out by still relying on old-school hiring methods and outdated marketing tools. Utilising TikTok to its full potential not only helps bring in business but also shows that your company is modern, creative, and ahead of the game. The companies that embrace new platforms early are the ones that set trends, attract top talent, and establish themselves as industry leaders.
Better candidate experience
TikTok gives you the opportunity to engage with candidates through various avenues, whether it's through the comment sections of your content, via TikTok Live, hosting Q&A sessions, or even by jumping on current trends. By participating in these, you show that your company is approachable and values real interaction. TikTok makes the hiring process feel more human, relatable, and exciting, which is exactly what today’s candidates are looking for.
There’s a major shift in the way we attract talent, especially in marketing, and TikTok plays a huge part in this. It’s a powerful platform that can really boost your marketing recruitment efforts. Whether you're looking to get exposure for your brand, increase your following and engagement, or recruit new talent, the possibilities on TikTok are endless. As long as you're not being offensive or breaking the app’s guidelines, TikTok offers limitless opportunities for businesses.
If you want to stay ahead of your competitors, TikTok is where you need to be. The future of recruitment is already here, and TikTok is the key to unlocking top talent for your business.
So, why wait? Start using TikTok to recruit today and see the difference it can make.