Marketing is the engine that drives brand growth, customer engagement, and business success. Skilled marketers are essential across all industries, whether crafting compelling campaigns, driving digital strategies, or shaping brand identities. With a thriving market and a demand for top talent, Manchester is the ideal place for ambitious marketers to grow and succeed.
As one of the UK’s leading business and creative hubs, Manchester offers a wealth of marketing opportunities across diverse industries. Known as the ‘Northern Powerhouse’, the city fosters a fast-paced, innovative environment where marketers can thrive. From digital marketing and content creation to brand strategy and data analytics, there’s no shortage of exciting career paths. Many marketing recruitment agencies in Manchester specialise in connecting skilled professionals with top employers. Competitive salaries, career progression, and a vibrant professional community make Manchester a fantastic place to build a marketing career.
Whether you’re actively searching for marketing jobs or seeking expert advice from top marketing recruiters in Manchester, now is the time to explore the many rewarding paths available in this competitive market.
So what is the average salary for a marketing job in Manchester?
According to Reed, the average marketing salary in Manchester is £45,402.
Regarding other specific marketing roles, these are the average salaries in Manchester, including an overview of what the role entails:
Marketing Director: £50,000 - £90,000
A Marketing Director is responsible for designing and overseeing a company's annual marketing strategy to drive business growth. They are responsible for developing and overseeing annual marketing plans, managing budgets, planning campaigns and events, and refining brand strategies. A deep understanding of market trends and competitor activity is essential to ensure the company stays ahead in a competitive landscape.
As the leader of the marketing department, they ensure the successful execution of marketing initiatives by guiding marketing managers and the broader team. The role requires expertise in both the creative and analytical aspects of marketing to enhance business performance.
However, their role is not confined to the marketing department, they also collaborate with other departments and senior leadership to uncover insights and opportunities, translating them into impactful marketing strategies that align with broader business goals.
Marketing Manager: £40,000 - £60,000
Marketing managers play a pivotal role in shaping brand identity and driving business growth through strategic promotion and customer engagement. They lead marketing teams, overseeing the development, execution, and management of campaigns designed to captivate target audiences and boost revenue. By aligning marketing strategies with company objectives, they ensure a cohesive and results-driven approach while continuously monitoring campaign performance.
Key responsibilities include crafting innovative marketing and social media strategies, orchestrating product or service launches, managing budgets, and overseeing content creation. They collaborate closely with internal teams and external agencies to execute marketing initiatives seamlessly. To stay ahead in a competitive landscape, marketing managers analyse data and market trends, refining strategies to maximise return on investment and strengthen customer relationships.
Digital Marketing Executive: £27,000 - £38,000
A digital marketing executive plays a key role in managing online marketing efforts across various platforms to increase brand awareness, generate leads, and drive sales. They focus on leveraging digital tools, data analytics, and customer engagement strategies to strengthen a company’s online presence, drive engagement, and increase sales.
Their responsibilities include conducting in-depth market research, optimising website content for SEO, analysing marketing data, and executing successful marketing campaigns. Digital marketing executives also play a fundamental role in managing social media marketing, email marketing, and paid advertising campaigns to enhance business performance. By closely monitoring and adjusting digital strategies, they ensure continuous improvement in engagement, visibility, and conversion rates.
Social Media Manager: £25,000 - £38,000
Social media managers are responsible for managing a company's social media presence, creating engaging content, and implementing digital strategies to strengthen brand identity, increase customer engagement, and drive revenue. This role requires an in-depth understanding of various social media platforms, emerging trends, and audience behaviours to create impactful marketing campaigns.
Their responsibilities include developing and executing social media strategies, managing brand tone, monitoring audience engagement, and analysing campaign performance. Additionally, social media managers use SEO strategies to optimise content visibility, drive traffic, and encourage user engagement across different digital platforms. They are efficient communicators, have creative mindsets, and are quick thinkers.
SEO Executive/Analyst: £26,000 - £35,000
As an SEO specialist, your primary goal is to enhance a website’s organic visibility by strategically optimizing content to align with search engine algorithms. This involves increasing website traffic, improving user engagement, and ensuring a seamless browsing experience. The process begins with a thorough evaluation of the site's current SEO performance, followed by the development of a well-structured content strategy that effectively meets user search intent. The ultimate objective is to generate high-quality leads, attract new clients, and drive business growth.
To achieve this, you must stay updated on evolving search engine algorithms and adhere to industry best practices. By leveraging a range of SEO tools and techniques, including in-depth keyword research and competitive analysis, you can boost search rankings and enhance website discoverability. Regular performance monitoring and analysis will help identify the most effective SEO strategies, allowing you to refine marketing efforts and continuously improve optimization techniques for long-term success.
CRM Executive: £25,000 - £32,000
A CRM (Customer Relationship Management) executive is responsible for managing and optimizing customer relationships by leveraging CRM software and data analytics. Their goal is to create targeted marketing campaigns that enhance customer retention, increase engagement, and drive sales.
Their role involves overseeing all customer interactions through the CRM system and analysing customer behaviour patterns to develop personalised marketing strategies in order to gain new customers, retain existing ones, and strengthen customer relationships. They also collaborate with marketing and sales teams to ensure that customer insights are effectively utilised to improve business performance.
Copywriter: £25,000 - £30,000
Copywriters play a crucial role in developing engaging and persuasive content that connects brands with their audiences. They write a wide range of marketing materials, including blog posts, advertisements, product descriptions, email campaigns, and social media content.
A copywriter must have a deep understanding of the brand’s voice and audience expectations to craft compelling messages that drive engagement and conversions. They often take complex information and translate it into easy-to-understand, engaging content that resonates with consumers. Strong writing skills, creativity, and strategic thinking are essential for success in this role. While it’s a creative role, the ultimate goal is to inspire action to convert leads to sales. They usually work for marketing or advertising agencies or internally within the marketing department of a company.
Digital Marketing Assistant: £22,000 - £27,000
A Digital Marketing Assistant is an entry-level role that provides essential support to marketing teams and offers valuable hands-on experience in various aspects of digital marketing. This position is ideal for individuals looking to develop skills and advance their careers in the marketing industry.
Their responsibilities include conducting market research, managing social media accounts, assisting with content creation, supporting email marketing campaigns, and maintaining website content. They also help with administrative tasks such as email management and implementing SEO strategies. A digital marketing assistant must be adaptable, tech-savvy, and willing to learn the latest marketing trends and tools.
Factors that can impact salary:
Company size
Location
The industry you work in
Specific marketing skills
Education level
Your seniority level (junior, senior, etc)
The years of experience you have
Whether you work in-house or for an agency
If you're looking for guidance on securing the best salary and job opportunities in the industry, working with a marketing recruitment agency in Manchester, such as Get Recruited, can provide valuable insights and career support. We can help simplify your job search, offer advice, market insights and access to a wider range of job opportunities not found on traditional job boards.