2025 is shaping up to be a big year for the marketing industry in London. With technology and AI advancing rapidly, businesses are leaning more than ever on marketers with digital expertise to drive growth through social media and other online channels. The demand for skilled professionals keeps rising, and marketing roles are evolving to keep up with the latest trends.
If you're thinking about a career in marketing, there's never been a better time to jump in. It's a field full of opportunities, whether you're into data, creativity, social media, or strategy. With so many different paths to explore, there’s something for everyone.
In this blog, we’ll take a look at the hottest marketing jobs in London in 2025.
Digital Marketing Executive
London, in particular, has seen a significant rise in vacant digital marketing roles. According to Search Hog, the UK digital marketing industry is projected to grow at a compound annual growth rate (CAGR) of 6.3% between 2022 and 2027. Businesses are increasingly recognising the importance of prioritising their online presence, creating a greater demand for digital marketers to make that happen. In a digital marketing role, you’ll be expected to manage social media campaigns and channels, as well as optimise organic traffic by analysing data.
Content Creator
TikTok and Instagram Reels have become hugely popular platforms for brands to connect with their target audiences. Both offer the ability to reach a wide audience at a lower cost than many traditional marketing methods, making them an attractive option for businesses. As a result, content creators are more in demand than ever, thanks to the organic reach they provide through engaging videos and social media posts that showcase products or services. If you're confident, have a knack for storytelling, and possess a keen eye for detail, pursuing a career as a content creator could be a great opportunity.
SEO Specialists
At the backbone of marketing is a strong understanding of search engine optimisation (SEO). Search engines rank content based on effective SEO strategies, so knowing how algorithms work and finding ways to improve rankings can significantly drive organic growth for a business. This role requires strong analytical skills and an in-depth understanding of search engines, making it ideal for those who enjoy data-driven problem-solving and digital strategy.
Social Media Manager
Social media platforms play a key role in marketing efforts. They are powerful, low-cost tools that allow brands to drive engagement, connect with their target audience, and promote their business. Almost everyone has some form of social media, whether it’s LinkedIn, TikTok, Instagram, Facebook, or others. With businesses across various industries investing in social media marketing, the demand for skilled professionals is on the rise. If you have a talent for creating content, engaging with followers, and developing strategies to boost online presence, this could be a great career path to explore in the marketing sector. There’s plenty of room for growth, from roles like Social Media Executive to managing entire social media teams as a Social Media Manager.
Marketing Internships and Graduate Schemes
As marketing increasingly becomes a competitive career path due to its popularity, companies have started offering internships and graduate schemes for those just starting out and looking to get their foot in the door. For example, L’Oréal offers a digital marketing industrial placement, giving you valuable exposure to the beauty industry’s digital sector. An internship or graduate role is a great way to gain hands-on experience while you work towards securing your ideal marketing role in London.
2025 is shaping up to be an exciting year for marketing professionals in London. No matter what area of marketing you're looking to explore, there are opportunities everywhere, you just need to know where to look. Connecting with specialist marketing recruitment agencies in London, like Get Recruited, can really help with your search.
As companies continue to recognise the importance of strong marketing strategies, the demand for skilled marketers is expected to keep growing. Keep an eye on the latest opportunities through job boards, build your online presence on platforms like LinkedIn, and network with other professionals in the industry. Stay proactive and enthusiastic, and you'll have no trouble finding your dream marketing role in London!