As we move into 2025, the marketing landscape in Birmingham is evolving at a rapid pace, and it’s clear that businesses need to stay ahead of the curve to remain competitive. From new technologies to changing consumer behaviours, marketing in Birmingham is embracing innovative strategies to drive success. For businesses looking to hire top talent in the field, understanding the latest marketing trends is essential when it comes to marketing recruitment in Birmingham.
In this blog, we’ll highlight some of the biggest marketing trends shaping Birmingham’s landscape this year and how these trends are impacting marketing recruitment. Whether you’re a business looking to expand your team or a professional seeking new opportunities, knowing what’s hot in the marketing world will help you stay ahead of the game.
1. Personalisation and Data-Driven Marketing
Personalisation has been a buzzword in marketing for a few years now, but in 2025, it’s taken on an even more significant role. Consumers today expect brands to understand their needs, preferences, and behaviours. To meet this demand, marketers are increasingly using data to craft tailored experiences that speak directly to their audiences.
For businesses in Birmingham, this means that marketing teams need to be skilled in data analysis, customer segmentation, and personalisation strategies. Marketing recruitment in Birmingham is now focused on finding candidates who are experts in data-driven marketing, from data scientists to digital marketing analysts. These professionals are crucial in helping businesses deliver the right content, at the right time, to the right people.
At Get Recruited, we specialise in helping businesses find the best marketing talent who can turn data into actionable insights. Whether you're looking for a digital marketing strategist or a data analyst, our team can help you find the right fit for your business.
2. Video Content and Interactive Experiences
Video content has been on the rise for years, but 2025 is seeing a real surge in its importance for marketers in Birmingham. From social media platforms like TikTok and Instagram to video-heavy campaigns on websites and email marketing, video is one of the most engaging formats out there.
In addition to traditional video marketing, interactive video content is becoming increasingly popular. This includes shoppable videos, live streams, and interactive quizzes that allow viewers to engage with the content in a more immersive way. For businesses, this trend means that marketing teams need to be proficient in video production, content creation, and interactive technology.
Marketing recruitment in Birmingham is seeing a higher demand for creative professionals who can produce compelling video content. Companies are looking for video producers, content creators, and social media experts who understand how to use video to capture attention and drive engagement. At Get Recruited, we can help connect businesses with skilled candidates who have the creative flair and technical know-how to bring these trends to life.
3. AI and Automation in Marketing
Artificial intelligence (AI) and automation tools have been making waves across industries, and marketing is no exception. In 2025, AI is helping businesses streamline marketing campaigns, automate content creation, and personalise customer experiences on a massive scale.
For businesses in Birmingham, adopting AI and automation tools can significantly improve efficiency, allowing marketing teams to focus on more strategic tasks. Marketing recruitment is increasingly looking for candidates who are familiar with AI-powered tools, from automated email marketing platforms to chatbots that can engage with customers in real time.
At Get Recruited, we know the importance of finding marketing professionals who are not only creative but also tech-savvy. Whether you're looking for an AI-focused digital marketer or someone skilled in marketing automation, we can help you find the talent you need to stay ahead of the curve in 2025.
4. Sustainability and Ethical Marketing
Sustainability and ethical marketing have moved from being niche topics to mainstream priorities for businesses in 2025. Consumers, particularly younger generations, are increasingly seeking brands that align with their values, from environmental sustainability to social responsibility.
As a result, marketers are increasingly tasked with communicating their brand’s commitment to ethical practices in a transparent and authentic way. This trend has led to a demand for marketing professionals who can effectively integrate sustainability into brand messaging and campaigns.
Marketing recruitment in Birmingham is now placing a strong emphasis on candidates with a passion for sustainability and ethical marketing practices. Companies are looking for professionals who can help them develop campaigns that resonate with socially conscious consumers. Get Recruited is well-positioned to help businesses find these candidates – individuals who are not only skilled in marketing but also understand the importance of sustainability in today’s world.
5. Voice Search and Conversational Marketing
Voice search is another trend that’s gaining traction in 2025. With the rise of voice-activated devices like smart speakers and virtual assistants, consumers are increasingly using voice search to find products, services, and information. This shift is changing the way marketers approach SEO, with a focus on conversational keywords and long-tail phrases.
Conversational marketing is also on the rise, with brands using chatbots, voice assistants, and messaging apps to engage with customers in real time. For Birmingham-based businesses, this means that marketing teams need to be skilled in voice search optimisation and conversational platforms.
Marketing recruitment in Birmingham is starting to focus on finding professionals who are familiar with voice search strategies and can implement them effectively. If your business needs to stay ahead of this trend, Get Recruited can help you find experts in this area who can optimise your content and drive customer engagement through voice-enabled platforms.
The Future of Marketing Recruitment in Birmingham
As marketing in Birmingham continues to evolve, the demand for skilled professionals who can navigate these trends will only increase. For businesses looking to build strong, future-proof marketing teams, working with a recruitment agency that understands the latest industry trends is essential. Get Recruited specialises in marketing recruitment in Birmingham, helping businesses find the talent they need to thrive in 2025 and beyond.
Whether you're looking for a digital marketing strategist, a creative content producer, or an AI expert, we’ve got you covered. The marketing world is changing fast – make sure your team is ready for the future with the right people in place.