Why Content Marketing Jobs in London Are Rising in 2024
Content marketing is increasingly becoming a pivotal part of the digital marketing world. More businesses are investing in brand content, such as blog posts, videos and social media updates to engage with their target audiences. The COVID-19 pandemic was a turning point for many industries, but marketing in particular saw a massive shift. As everything shut down, digital tactics became the primary way of generating leads, creating brand awareness and connecting with others. Since then, companies have become more and more reliant on content marketing.
According to HubSpot 71% of Gen Z-ers and 51% of millennials prefer discovering new products on social media, proving just how popular content marketing has become. As a result, the demand for content marketers continues to rise, with more companies looking for skilled digital marketing professionals. This has led to an increase in marketing recruitment in London, as businesses continue to seek out some of the top marketing talent in the city.
The Growth of Content Marketing Jobs in London
According to Marketing Week’s 2023 Salary Survey over a quarter of marketers have reported an increase in hiring for content manager positions, showing the growing demand for content marketing jobs in London.
Key drivers include:
SEO (Search Engine Optimisation) – Businesses have become increasingly aware of SEO’s importance in enhancing brand visibility, resulting in more content marketers in London who can create SEO-friendly content.
The rise of e-commerce – The increase in online shopping has created competition pushing more companies to invest in content creation to attract customers
Increased social media use – The popularity of platforms like TikTok, Instagram, YouTube, and Facebook has provided brands with more opportunities to connect with customers and maintain those relationships
Popular Content Marketing Roles in London
Content Strategist
Content Writer/Copy Writer
Social Media Manager
SEO Specialist
Content Marketing Manager
Skills You Need for Content Marketing
To excel in content marketing jobs in London, the below skills are generally required.
SEO skills
Technical skills
Data and analytics
Writing and Editing
Social media and content creation skills
Content Marketing Salaries in London
Content marketing salaries in London can vary depending on experience and job title. Below is the average range you can expect to earn as a content marketer based on your years of experience and specific job role:
Content Writer/Copy Writer – £24,000 – £37,000
Content Strategist – £39,000 – £59,000
Social Media Manager - £29,000 - £43,000
SEO Specialist - £28,000 - £45,000
Content Marketing Manager - £38,000 - £5,000
Free Marketing courses to consider when trying to land your dream role in content marketing in London
https://academy.hubspot.com/courses/content-marketing - HubSpot (Content Marketing Specification Course: Grow Better With Content)
https://academy.hubspot.com/courses/seo-training - HubSpot (SEO Training)
https://academy.hubspot.com/courses/content-strategy - HubSpot (Content Strategy Course: Learn How to Create a Successful Content Strategy
The opportunities in content marketing are endless, as London is one of the biggest commercial hubs in the world and home to many large corporations. Whether you’re looking to further your career in content marketing or looking to make the transition, partnering with marketing recruitment agencies in London can ensure that you’re connected with the best companies in the industry.