In the cutthroat world of finance, financial firms must maintain a strong employer brand in order to draw in and preserve the best talent in the game.
75% of job searchers think about an employer's brand before applying for a position with the company, according to LinkedIn.
These days, it’s vital that businesses make themselves stand out from the crowd to compete with their rivals. This is done so through successful employer branding techniques. In such a competitive market, working with a finance recruitment agency in Manchester, such as Get Recruited, can be fundamental in attracting the best talent in finance.
All employers should aim to portray their organisation as an appealing place to work. Alongside competitive salaries, company culture, and benefit packages, businesses should emphasise their dedication to a supportive and positive work environment.
At Get Recruited, our finance recruiters in Manchester can help your company find the best financial talent in the area who aligns with your company and values.
What Is Employer Branding?
Your employer brand is what will attract the top financial talent in Manchester to your company. Collaborating with a finance recruitment agency in Manchester can strengthen this appeal, as their recruiters can ensure that the candidates they're targeting align with your organisation's values. It also affects the way customers and the public view your business and how they interact with you.
How to Attract the Best Finance Professionals to Your Business Through Employer Branding
Highlight Your Unique Value Proposition (UVP)
What makes your company better than the rest? Pinpoint this and then frame this as your unique value proposition (UVP). Determining your UVP is essential, as it highlights the special set of perks and principles that your business provides to its employees and makes it an appealing place to work.
Think about your organisation's dedication to innovation, your employee wellbeing package, or your dedication to diversity and inclusion. Do you offer outstanding employee benefits? These components should come together to form the foundation of your UVP.
Create an engaging story around your UVP and share it with your customers. Your website, social media, and other company branding materials should all reflect your UVP. If you're posting a finance job in Manchester, showcasing your UVP in the job description is a key way to stand out. Ensure your target audience (the top financial talent in Manchester) finds it compelling and would want to work at your company.
Showcase Career Progression
It's essential to invest in your employees' professional development. Providing opportunities for learning and growth improves their abilities and shows that you are dedicated to their career growth.
Another way to improve your employer branding is to highlight the achievements of staff members who have advanced within your organisation. Job descriptions should clearly outline career paths. Additionally, this gives workers the tools they need to manage their career development.– just being cautious about mentioning job description stuff – we don’t want to tell people how to do what we do otherwise they might decide they don’t need us!
A current popular take on employer branding is that your employees are actually your best brand ambassadors. They provide honest testimonials on the business and create a sense of authenticity, so use your most vital and important company asset to your advantage.
Promote Diversity and Inclusion
Promoting diversity, equality, and inclusion (DEI) in finance isn’t just a tick-box activity; it brings strategic benefits to the company. If your company showcases a strong employer brand that emits a commitment to DEI, this will attract diverse candidates, bringing varied perspectives and positively improving the business in the long term. Ensure that you have built-in policies and procedures that highlight DEI to your employer brand.
Develop a Strong Online Presence
In today’s society and digital age, one crucial aspect of your employer branding is your online presence. Social media platforms are a powerful way of showcasing your company’s values, culture, and celebrations, so make sure your social media strategy aligns with your employer branding goals.
Finance professionals often research a company online before applying for a job, so it is important that your social media platforms, website, and online presence are enticing and reflect your employer brand accurately.
If you’re unsure of what to post, you could try posting content such as: industry news, finance updates, related articles, top tips, or company updates.
Place an Emphasis on Health and Wellbeing
Mental health and wellbeing in the workplace have become increasingly important over the years and is crucial to include in your company values, emphasised through your branding.
Do you offer flexible working (where possible)? Do you encourage not only mental but physical health? Do you champion mental wellbeing? If the answer is yes, does your employer branding and online presence reflect this?
Your employer branding needs to showcase that your company holds your employee’s health and wellbeing in high regard. Ensure your website has an easily accessible area that communicates your wellbeing policy and offerings, and your social media represents these values transparently.
Working with a Finance Recruitment Agency in Manchester
Are you looking for new talent for your finance team in Manchester? Get Recruited is a finance recruitment agency in Manchester that provides specialised recruitment services tailored to the finance sector.
Our finance recruiters in Manchester have years of experience and have the skills and passion to offer tailored solutions to help you attract the top financial talent for all finance jobs in Manchester you’re looking to fill.
Are you looking for someone to join your finance team?