Average Salary of Sales Jobs Across the UK

Average Salary of Sales Jobs Across the UK

Posted on 16 July 2024

Sales jobs are an integral part of the driving force that helps to generate revenue for many companies. No matter whether the sales role is selling products, services or solutions, sales roles are a vital part of the team.

From sales executives, account managers, business development executives and sales assistants the sales landscape offers diverse opportunities for professionals to showcase their sales skills and expertise.

The sales industry is full of opportunities and activity with professionals handling many daily tasks and responsibilities. Due to this, sales salaries in the UK can range across different locations. In this blog we’ll go through different UK sales salaries across 4 UK cities.

So what is the average sales salary across the UK?

London’s Average Sales Salary

London bridge


The Average Sales Salary in London is £45,511

To work in London, you need to be prepared for a go go go and competitive environment. Alongside this fast-paced London can also be diverse and vibrant full of people and opportunities. London is the main financial hub in the UK, and this attracts people and opportunities. International business is also common in London, meaning there are many opportunities to work with clients from around the world.

Working in London’s sales industry can mean high-pressure roles with big targets, typically employees will work long hours but due to this they are offered larger salaries in comparison to other places in the UK, this is to align with the extra pressure they are under working in London.

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Manchester’s Average Sales Salary
The Average Sales Salary in Manchester is £36,706

Manchester has many opportunities within the city and it's known to be the economic hub of the north. The city has a vibrant culture, and it offers diverse sales opportunities across many sectors.

Working in Manchester is a busy environment, there is a competitive market and hard work is valued. Sales professionals in Manchester thrive in a busy and growth-centric environment where there is a chance to advance.

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Liverpool’s Average Sales Salary
The Average Sales Salary in Liverpool is £32,421

The Liverpool sales industry is rewarding and vibrant, due to the city’s rich history and economic growth there are diverse industry opportunities. In Liverpool, there are the traditional sales industries along with sectors that focus more with digital and creative services. Liverpool is a geographical location that allows it to be a regional hub and this allows for growth into newer markets.

Working in sales in Liverpool can often be a competitive environment, but the cities close-knit community makes it easy to network with other sales professionals.

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Birmingham’s Average Sales Salary

The Average Sales Salary in Birmingham is £35,362

Birmingham’s sales industry offers professionals a diverse and fulfilling experience, as it is the UK’s second largest city there is a busy environment where there is a wide range of opportunities within many sales sectors.

Birmingham is a competitive market this is due to the large size of the city. There are many sales professionals who are trying to navigate the market and there is also a wide range of clients and corporates who are based in the city. Birmingham’s growing economy creates a positive environment for sales roles, but sales professionals need to be able to adapt quickly as the market changes fast.

Birmingham skyline

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