​Average Salary of Marketing Across the UK

​Average Salary of Marketing Across the UK

Posted on 01 July 2024

There are various fields to choose from within marketing due to the array of roles and responsibilities that can be covered within a marketing role. The job titles within Marketing can include but are not limited to brand managers, social media managers, SEO analysts, and event planners to digital marketers.

The Marketing world is always evolving with extensive career prospects due to how dynamic the industry can be. The diversity in the market sector means marketing salaries in the UK can range across different ranks and locations. The blog will outline the average marketing salaries in the major cities in the UK. 

So, what is the average marketing salary across the UK?

London’s Average Marketing Salary

The Average Marketing Salary in London is £39,544

tower bridge london

London is the UK’s financial and commercial hub. Marketers can expect to earn more in a city like London because of the city's diversity and global influence. Marketing professionals are exposed to a fast-paced and ever-changing environment, especially in London. No 2 days are the same in Marketing here, from creating new ideas and aiming to capture the consumer's attention through products, services, and events.

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Manchester’s Average Marketing Salary

The Average Marketing Salary in Manchester is £33,908

A Marketing career in Manchester is exciting and filled with great opportunities. The city’s cultural scene and rich heritage create a unique canvas for creativity and innovation. Marketers in Manchester thrive in a booming and busy environment that gives them opportunities to work in diverse sectors with a range of clients.

Manchester is a flourishing city of startups and universities, which means there are always new opportunities on the horizon in Marketing.

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Liverpool’s Average Marketing Salary

The Average Marketing Salary in Liverpool is £25,928

Liverpool’s creative energy and cultural identity allow professionals to thrive in the marketing space. The city holds a quirky charm being a hub to draw inspiration from and craft unique campaigns. Liverpool also has a booming hospitality sector that marketers can tap into. 

Liverpool has a tight-knit community which makes it a great city to network and create strong relationships which allows you to easily exchange new and fresh ideas. The city is full of creativity and character so working here as a Marketer means you will be in a vibrant atmosphere that will also inspire and spark your creativity.

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city skyline

Birmingham’s Average Marketing Salary

The Average Marketing Salary in Birmingham is £33,281

The Marketing salaries in Manchester and Birmingham are very similar. Birmingham’s car manufacturing, tech, and creative agencies mean there is a wide range of industries for a Marketing professional to get stuck into. This means there’s a good pool of marketing opportunities in Birmingham.

The culture and art scene in Birmingham creates a solid foundation for professionals to create innovative marketing campaigns that relate to the locals, especially with Birmingham being one of the most culturally diverse cities in the UK.

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