DIGITAL MARKETING MANAGER
£35,000 - £37,000 PLUS BENEFITS
Currently recruiting for a tour operating business. My client is looking for a Digital Marketing Executive to join their team. It is initially a 12-month maternity cover with the possibility to go permanent.
You will be responsible for all of the digital marketing including the PPC and display marketing across their multiple travel brands.
- Working with the Group Head of Marketing on the consumer acquisition strategy for affiliates, PPC and Display Marketing
- Experience of managing PPC campaigns and/or working with an external agency, optimising and performance management in relation to KPIs such as COS and developing media plans based on historic performance and market trends.
- Manage and develop the Affiliate Marketing channel
- Develop a communications plan in response to tactical business need for the Affiliate programme
- Experience of managing display campaigns and providing data insight to maximise performance and ROI of the channel.
- Drive display campaigns in response to tactical business need, monitoring and reporting on campaign performance.
- Identify opportunities to create future display campaigns.
- Work with the Web Designer/Developer to deliver strong creative for the Display and paid Social Media channel as driven by the business need.
- Support the Integrated Marketing Team with various projects and work with them on the inception and development of creative ideas and concepts for individual campaigns including content generation.
- Demonstrable PPC - essential
- Digital Marketing experience - essential
- Excellent interpersonal and relationship building skills
- WordPress experience
- Willing to work the 12 - month contract
INTERESTED? Please send CV over for immediate consideration.